SFNL
March 2nd, 2011 – Jeffrey Schultz, Secured Financial Network, Inc.’s (OTCBB: SFNL), President and CEO, announced today that its operating subsidiary, RedFin Network (www.redfinnet.com) and Blue Bamboo (www.blubamboo.com), innovative providers of electronic payment solutions, launched commercially, its first to market credit card reader/printer, for transaction processing through the iPhone®, iPad®, and iTouch®.
For the first time, you can connect a combination printer and credit card reader directly to all iOS® devices. The Blue Bamboo® P25-M printer/magnetic stripe reader will turn an iPhone®, iPad®, and iPod Touch® into a mobile payment powerhouse with its high-impact thermal printer and secure card reader. It will even print a customer’s signature right on the receipt through the RedFin PocketPOS app’s Signature Capture feature.
Manufactured for mobility and POS receipt printing, the P25-M is ideal for payments as well as for ticketing lottery coupons, and receipts. RedFin Network releases the MFi certified P25-M Printer, which includes a specialized and secure dock port connection to the iPhone®, iPad® or iPod Touch®, and facilitates quick swipe and print capabilities for mobile merchants. 3DES DUKPT encryption is applied to the P25-M to ensure card data is protected at point of swipe. Many consumers require a physical receipt and the iPhone® paired with a P25-M has made Tableside Payments™ and credit card payments for home delivery and services a reality.
“The P25-M platform has been used on Blackberry® and J2ME phones, with great success. We are pleased to have the chance to integrate the P25-M into the iOS® family of devices, along with the RedFin PocketPOS app, available as a free download from the iTunes® App Store,” stated Schultz. “The momentum behind smart phones and apps continues to grow and we feel that with our direct manufacturing relationships we are positioned to be one of the premier solution providers in this evolving space.”
The value proposition is a compelling one for the mobile merchant. One can leverage his or her existing cell device for which they are already paying a monthly wireless plan for, without the need to invest in sophisticated hardware, which can grow obsolete within a few years’ time. The P25-M is a simple device that performs two simple tasks: secure reading of track data from the cards magnetic stripe and quickly printing a receipt.
